October 1, 2017 @ 8:00pm Listen now: Alex Guarnaschelli (Iron Chef America and Chopped) is our special guest co-host, with Sean Rameswaram (Radiolab Presents: More Perfect) as real-time fact-checker. (Photo: Lucy Sutton) Joseph Priestley, who you might know as the scientist who discovered oxygen, also designed the first seltzer machine in 1770. The technique was rather simple — basically moving water back and forth through carbon dioxide under pressure, then corking it — but he had high hopes for the beverage.
He believed it would cure scurvy for the British Navy, thinking that drinking a replica of the water famous in spas might bring health. Priestley was wrong about seltzer’s potential to cure scurvy, but having put his idea to paper, he shared it with the world. A Swiss manufacturer, Johann Jacob Schweppe, happened to read it and decided to create a business around this idea. He opened his company, called it Schweppes, and moved to England.
Alex Guarnaschelli (Iron Chef America and Chopped) is our special guest co-host, with Sean Rameswaram (Radiolab Presents: More Perfect) as real-time fact-checker. Tell Me Something I Don’t Know explores the origins of food words, children’s menus, and seltzer. Tags: Alex Guarnaschelli, Food, Sean Rameswaram, seltzer, stephen j dubner, TMSIDKSee Also: Are Organic Milk Cows Treated Better
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Inside Chick-fil-A It was 1995 when the words “Eat Mor Chikin” first appeared on an Atlanta, Ga billboard. Painted by a pair of rebel cows, it was the beginning of a movement that’s become an iconic advertising campaign. Fast forward 20 years and today the boisterous bovines are still at it—finding creative ways to encourage humans to eat chicken not beef. “From billboards to water towers, TV to radio, there’s no place that’s off limits for the renegade cows’ self-preservation message.
” From billboards to water towers, TV to radio, there’s no place that’s off limits for the renegade cows’ self-preservation message. They’ve been spotted hanging from the sides of buildings, made appearances at professional sporting games, and starred in annual calendars. Taking it a step further, they’ve inspired thousands of Americans to head to their local Chick-fil-A restaurants every July, clad as the famous cows to celebrate what is now Cow Appreciation Day.
As part of the July 14th celebration, we release the best of the cows. Courtesy of the The Richards Group, responsible for conceptualizing the heroic Holsteins, we take a look back at the last 20 years… 1995 -- The Cows commandeer their first billboard 1996 – The Cows air their first radio commercial 1997 – The Cows first appear on TV 1997 – The first Cow costume debuts 1998 – The first Cow calendar is created 1998 – The first Plush Cow is produced 2001 – The first Cow car is introduced 2002 – The Cows think big and create their first “Giant Wall” ad 2005 – The first Cow Appreciation Day is celebrated 2006 – Chopping Atlanta Braves Cow installed at Turner Field 2007 – Cows Inducted into Madison Avenue’s Advertising Walk of Fame 2008 – Climbing to new heights, the Cows paint their first water tower 2009 – The Cows start tweeting 2010 – The Cows sound the alarm for new spicy chicken 2011 – The Cows herd in Capitol Hill for Cow Appreciation Day (Photo credit: Stanley Leary) 2011 – The Cows herd in Texas for Cow Appreciation Day (Photo credit: Stanley Leary) 2011 – The Cows prove to be social creatures, accruing over 500,000 Facebook fans 2013 – Cows join Instagram 2014 – The Cows get even more inventive on digital 2014 – The Cows introduce new grilled chicken 2015 -- New design for Plush Cow introduced #20YearsOfCows Tagged In: 20Th Anniversary Cow Appreciation Day Cows Eat Mor Chikin